When must a real estate licensee provide a Consumer Guide to Agency Relationships?

A real estate licensee is required to provide a Consumer Guide to Agency Relationships at the first substantive contact with clients. This requirement ensures that clients are informed about the various agency relationships available and the implications of each. Providing this guide early in the interaction helps establish transparency and trust, allowing clients to make informed decisions about their agency relationship with the real estate professional.

The rationale behind this timing is rooted in the necessity for clients to understand their rights and the duties of the agent from the outset, rather than waiting until contracts are signed or negotiations are underway, when the nature of the relationship may significantly impact the client's choices and understanding. This proactive approach helps to clearly define expectations and fosters a better understanding of the real estate process from the very beginning.